Heatherstone

Search engines love content. Follow these five simple guidelines in changing your content and you’ll see an improvement in how well your site is found.

I really don’t like to require my clients to switch into HTML view when editing posts or pages. So when I saw what was required to put buttons on the sliders, I immediately thought to build a shortcode to make it easier.

I’ve been doing some thinking lately about the value of contrast, primarily about how it is an important tool in design, development, or marketing a new product. Contrast adds interest, so contrast is common in things to which we find ourselves drawn. Read the entire article and see what you think.

The first step in creating a website can ultimately drive your company more business. Learn the one question you need to ask before you begin the designing process.

A call to action. Does your marketing piece have one? It had better. But consider the call to action you’ve requested. Are you asking for too much? Read the entire article to learn how to avoid coming across as “creepy” in your marketing.