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Online vs. Traditional Marketing: Chatting with Christina Mendelson

Heatherstone sat down with Christina Mendelson of Marketing Incentives to discuss the differences between online and “real world” marketing. Marketing Incentives is a decade-old  business which focuses on branding corporate items and gifts such as holiday and client gifts, as well as trade show giveaways. Market Incentives also helps businesses incorporate designs and logos on apparel [...]

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Quick Tip for Improving Conversion Rate

Quick Tip for Improving Conversion Rate

Benefits first, features second. Make sure you know the difference and act accordingly to increase your conversion rate and take advantage of all that clever search engine optimization you’ve been doing.

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Market Like Dating

Market Like Dating

A call to action. Does your marketing piece have one? It had better. But consider the call to action you’ve requested. Are you asking for too much? Read the entire article to learn how to avoid coming across as “creepy” in your marketing.

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How to Use Separate Event Booking Forms in Diarise by Woo Themes

How to Use Separate Event Booking Forms in Diarise by Woo Themes

Use Diarise by Woo Themes, but include a separate event booking form for each event. In this article, we walk you through the code changes to make this happen.

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How to Handle Unwanted Email Forwards

How to Handle Unwanted Email Forwards

There are plenty of people that enjoy receiving email with jokes, striking pictures, outrage on political or economic topics, or ways to ensure good luck. More enjoyment comes from forwarding them on to others. But many don’t want to get that stuff. What do we think you should do about it? Read the entire article to find out.

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Building Site Traffic That Matters

Building Site Traffic That Matters

A customer using the Heatherstone Foundation website had a question about driving traffic to their site by purchasing an “advanced membership” from a company that aggregates website links en masse. Is this a good idea or not? Read the entire article to find out.

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First Impression Hardscapes

First Impression Hardscapes

Talk about a challenge. A client recently came to our offices on a Friday afternoon looking to get a new website done. The catch was that they had already arranged for some advertising materials to be mailed out with the website address listed, so we had to get it turned around for them in only a week.

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Friends of the Library

Friends of the Library

It always feels good to launch a site for a client with a mission we heartily support. Friends of the Library of Montgomery County is just such a client, as there’s a long history with books, libraries, and publishing amongst Heatherstone staff. Read the entire article to learn more about this client’s site launch.

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