Heatherstone

Your by-the-numbers approach to marketing online. What is it worth to convert a visitor? How will you achieve conversion? How will you get visitors to your site? Want to know the answers? See our slideshow.

Political campaigns are gearing up for the 2012 elections and candidates are wondering how much in resources they should allocate to social media. Many campaigns rely on volunteers or scarcely devote any resources to social media. Even though Obama’s defeat of John McCain in the 2008 presidential election was partly due to Obama deeply integrating digital strategy into his real-world campaign, many campaigns still shrug off the importance of social media, spending less than five percent of their media expenditures online.

Heatherstone sat down with Christina Mendelson of Marketing Incentives to discuss the differences between online and “real world” marketing. Marketing Incentives is a decade-old  business which focuses on branding corporate items and gifts such as holiday and client gifts, as well as trade show giveaways. Market Incentives also helps businesses incorporate designs and logos on apparel [...]

There are plenty of people that enjoy receiving email with jokes, striking pictures, outrage on political or economic topics, or ways to ensure good luck. More enjoyment comes from forwarding them on to others. But many don’t want to get that stuff. What do we think you should do about it? Read the entire article to find out.

A customer using the Heatherstone Foundation website had a question about driving traffic to their site by purchasing an “advanced membership” from a company that aggregates website links en masse. Is this a good idea or not? Read the entire article to find out.