Heatherstone

How can you turn random online travelers into loyal customers? What keywords should you target? Is your message clear? Know how to network to success? Want to know the answers? See our slideshow.

Political campaigns are gearing up for the 2012 elections and candidates are wondering how much in resources they should allocate to social media. Many campaigns rely on volunteers or scarcely devote any resources to social media. Even though Obama’s defeat of John McCain in the 2008 presidential election was partly due to Obama deeply integrating digital strategy into his real-world campaign, many campaigns still shrug off the importance of social media, spending less than five percent of their media expenditures online.