Run your own business. No, really.

We believe you should not have to wait months and pay zillions to have a sophisticated, professional-looking web site. Fortunately, there are now great tools for building great sites, like WordPress, Google AdSense, and PayPal, so that you don’t have to master calculus to get on the web.

Our approach is to focus on the numbers: find the best way to get your website generating a positive return on investment. We measure, revise, test, and repeat so that your website does better and better over time.

In building your site, we select from the best business-friendly web packages and support software, make it all play well together, and deliver the whole thing as a service that puts our customers in charge of their presence on the web.

Starting at $695 setup and $99/monthly maintenance, there’s no more effective way to give your business the quality web presence it deserves.

Email sales@heatherstone.com to get started right away!

Our Process

First, we understand what you are trying to achieve. Are you selling products? Generating qualified prospects? Soliciting donations? Building evidence of your expertise? We quantify the value of these goals, helping you figure it out if you’re not sure. For example, knowing that each qualified prospect is worth $400 in revenue makes it much easier to build a plan.

For clients with no website or a website that needs an extreme makeover, we’ll get a site up and running quickly. A template-based design, a content management system, and your core calls to action are all you need to get started. From there, we starting measuring visitors and conversion rate.

If you aren’t getting visitors, we’ll help you buy traffic via pay-per-click advertising. If your conversion rate is too low, we’ll help optimize your content so it goes up. When your site is reaping rewards, we’ll help with search engine optimization so that more of your traffic comes from search instead of ads, an approach that is usually more cost effective, but takes more time.

Finally, we’re available to help with both your strategy and the day-to-day tactics. We can provide graphic design, web design, and editorial support so your site continues to improve – all in order to further enhance your bottom line.

Still not sure?

Email us at sales@heatherstone.com or give us a call at 888.716.1521 for a free review of your situation. Even if you don’t hire us, we’ll do our best to make sure you learn something in exchange for your time.