How your Website features show your Professional expertise

What matters more? The overall aesthetic look of your website or how the functionality and features help to actually grow your business? Whatever your professional field may be, your website should accurately assist in growing your business.  The best thing about integrating a blog into your website is not only the created opportunity for your website to engage and interact with visitors or potential customers, but the great additional boost every blog post can give to your website regarding search engine optimization. Today’s customer needs to feel your communication is real and continuous, whether it is in person or from a distance.

Medical practitioners like physicians and dentists
As a business with the eventual goal of phone call inquiries and setting medical appointments, you want to circle the attention of every visitor to end up making a phone call or setting up a medical appointment. Using the right placement of text content and website features could accomplish a website that works for your business and grows your bottom line.

Your website should:

• have customizable submission forms for customers to easily schedule appointments and receive confirmations via emails or provide your office staff information to call each lead.
• interactive widgets linking social network profiles to website display contact information easily on all pages of the website provide medical advice to engage visitors and increase their loyalty to your service and the ability to push medical content to all other online social web profiles

News and media professionals – The Journalist
As a journalist, your blog must have the ability to display your professional profile in a customized and interactive interface. You should also have the ability to:

• Stream news feeds and headlines in a banner that are of interest to your readers and visitors
• Display video and pictures of occurring and occurred worldwide events
• Support online advertising through widgets and more
• Have the ability for viewers to easily submit news links, images and videos

It is also necessary for easier access to categorize articles into sub-headings like business, world, finance, sports, entertainment, and music. Headlines are also necessary and a vital key that immediately hooks the viewer. Take a look at the woo theme “Editorial” and see
how the customizable homepage, featured post slider, recent news module among other features accomplish this goal.

Photo Credit - BusinessSuccessGoals.com

The Author – Personal brand
An author can increase interest in his blog by having a great profile with personal details either on the customizable home page or on the interactive slider widgets.  As a personality brand, you should:

• Implement customizable widgets that could keep visitors busy interacting with your brand and message throughout your website.
• Grant them the ability to share and further distribute your website content increases your search engine optimization
• Connect social content from other websites and profiles of the personality are great features that could be used to make visitors interact with the personality’s brand
• Never hold back on adding additional features and plug ins that give an extra interactive look and feel to your overall brand

Take a look at the “Chapters” woo theme and see how this creatively keeps visitors engaged easily with its graphical book style theme, post bookmark, custom typography and post navigation.

Every profession has its suitable website theme with features, plugins, widgets and customizable typography that could fit your business. When used effectively, this could make your website work for you instead of you just working on your website and getting no leads or results for your bottom line.

For further inquiry to website design and development direction for your busines and company or individuality, contact Aaron via email overton@heatherstone.com or phone by calling 425-301-2423.