Building Site Traffic That Matters

Building Site Traffic That Matters

A customer using the Heatherstone Foundation website had a question about driving traffic to their site by purchasing an “advanced membership” from a company that aggregates website links en masse. Is this a good idea or not? Read the entire article to find out.

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How to Handle Unwanted Email Forwards

How to Handle Unwanted Email Forwards

There are plenty of people that enjoy receiving email with jokes, striking pictures, outrage on political or economic topics, or ways to ensure good luck. More enjoyment comes from forwarding them on to others. But many don’t want to get that stuff. What do we think you should do about it? Read the entire article to find out.

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Quick Tip for Improving Conversion Rate

Quick Tip for Improving Conversion Rate

Benefits first, features second. Make sure you know the difference and act accordingly to increase your conversion rate and take advantage of all that clever search engine optimization you’ve been doing.

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How to Use Separate Event Booking Forms in Diarise by Woo Themes

How to Use Separate Event Booking Forms in Diarise by Woo Themes

Use Diarise by Woo Themes, but include a separate event booking form for each event. In this article, we walk you through the code changes to make this happen.

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Online vs. Traditional Marketing: Chatting with Christina Mendelson

Heatherstone sat down with Christina Mendelson of Marketing Incentives to discuss the differences between online and “real world” marketing. Marketing Incentives is a decade-old  business which focuses on branding corporate items and gifts such as holiday and client gifts, as well as trade show giveaways. Market Incentives also helps businesses incorporate designs and logos on apparel [...]

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