Heatherstone

Heatherstone sat down with Christina Mendelson of Marketing Incentives to discuss the differences between online and “real world” marketing. Marketing Incentives is a decade-old  business which focuses on branding corporate items and gifts such as holiday and client gifts, as well as trade show giveaways. Market Incentives also helps businesses incorporate designs and logos on apparel [...]

Benefits first, features second. Make sure you know the difference and act accordingly to increase your conversion rate and take advantage of all that clever search engine optimization you’ve been doing.

A call to action. Does your marketing piece have one? It had better. But consider the call to action you’ve requested. Are you asking for too much? Read the entire article to learn how to avoid coming across as “creepy” in your marketing.

Search engines love content. Follow these five simple guidelines in changing your content and you’ll see an improvement in how well your site is found.