Heatherstone

Your by-the-numbers approach to marketing online. What is it worth to convert a visitor? How will you achieve conversion? How will you get visitors to your site? Want to know the answers? See our slideshow.

Political campaigns are gearing up for the 2012 elections and candidates are wondering how much in resources they should allocate to social media. Many campaigns rely on volunteers or scarcely devote any resources to social media. Even though Obama’s defeat of John McCain in the 2008 presidential election was partly due to Obama deeply integrating digital strategy into his real-world campaign, many campaigns still shrug off the importance of social media, spending less than five percent of their media expenditures online.

I’ve recently read Getting to Yes by Roger Fisher. It turns out to be as good as expected, which is fantastic, since expectations were suitably high. Read the entire article to learn what I thought of it.

A call to action. Does your marketing piece have one? It had better. But consider the call to action you’ve requested. Are you asking for too much? Read the entire article to learn how to avoid coming across as “creepy” in your marketing.