24. Jun, 2010 
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I’ve recently read Getting to Yes by Roger Fisher. It turns out to be as good as expected, which is fantastic, since expectations were suitably high. Read the entire article to learn what I thought of it.
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24. Jun, 2010 0 Comments
A call to action. Does your marketing piece have one? It had better. But consider the call to action you’ve requested. Are you asking for too much? Read the entire article to learn how to avoid coming across as “creepy” in your marketing.
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