Keyword Research Guide: The 3 Most Important Factors - Heatherstone
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Keyword Research Guide: The 3 Most Important Factors

keyword research and the relevance, popularity and competition that creates it

Keyword Research Guide: The 3 Most Important Factors

Are you a business owner looking for ways to improve your blog? Have you been blogging consistently for the past few months and haven’t seen any results yet? Well, if that’s the case, then we have the SEO solution for you. This S.E.O guide will bring to light, a whole new perspective in the way that you blog so that you can see rise in Google’s search engine and an increase in traffic.

This process is called:

Keyword Research

If you thought blogging was just writing articles about what you know, then think again! Although, it’s great that you’re writing high quality, informative blog posts about your business, but if people aren’t aware of your blog, then you’re missing out on traffic that you should be getting.

Keyword research solves this problem by:

  • Finding out if the keyword is related to your business (relevance)
  • Finding out how many people are searching and asking for the keyword (popularity)
  • Finding out how much competitiveness is in a certain keyword (competition)

Having a solid list of keywords should be the foundation for any business that uses blogging. Without keyword research, your blog won’t have as much traffic coming in as it should.

Above, I talked about relevance, popularity and competition or RPC. Your RPC should be your main priority when it comes to keyword research. These are your three steps that should be involved when creating a traffic absorbing blog.

Let’s start with step 1:

Relevance

What is relevance? As defined by Google, relevance is the quality or state of being closely connected or appropriate.

So, for instance, if your business is a burger joint that sells all kinds of burgers, fries, special sauces, etc., you won’t be looking for keywords that are relevant to car parts. To be more specific, you can add in LSI words into your blog that can make your content more relevant in Google’s SERPS. Now what exactly is LSI? LSI or, Latent Semantic Indexing, are synonyms or closely related words for what your keyword is.

For example, let’s say you are searching for outdoor activities, the LSI words that you could be putting into your Meta description and content of your blog could be, hiking, mountaineering, canoeing, locations of outdoor activities, etc.

Another great method for having relevant content can be:

External linking as shown in the example below. This will let Google become aware that your content is relevant to other sites within the niche that you are in.

Click to tweet the awesome tip about external linking!

Now the bottom line:

Keyword relevance is something that we should all be aware of. If you’re writing about a certain topic, make sure you are staying on topic and that it relevant to what you want to convey to the reader.

Step 2 is:

Popularity

Chances are, when you were in high school you were either the popular kid or the not so popular kid. Meaning, that people talked to you or they didn’t. This is also the same for keywords. If you know how many people are searching for your keyword then you’re one step closer to knowing which keywords are better based off popularity. (No offense to the introverted kids out there). There are multitudes of ways to identify which keywords are better.

The 4 most popular ways to identify popularity and search volume are:

  1. Pay for tools and services that gives you the information you’re looking for.
  2. Go to the bottom of the Google SERPS and see what suggestions pop up, chances are they’re there for a reason.
  3. Go to forums like reddit and look for topics people are asking about.
  4. The last way is a free option, so if you’re in a bind and don’t want to dish out a couple thousand dollars a year on a tool you can always resort to Google Trends. Google Trends is a great tool to identify popularity and relevance. You might be wondering why I love this tool so much, well here are 3 reason why I think, for a free tool, you should use it too:
  • It’s free!
  • It’s amazingly quick and easy to learn (literally takes 1 minute)
  • It’s ran by Google (duh)

With Google Trends, you can search for keywords, compare keywords, see popular suggestions of keywords and more! You can’t go wrong with using a tool from the biggest search engine in the world! Click to Tweet the 3 reasons why Google Trends is the best!

Google Trends Comparison chart for keyword research

Step 3 is:

Competition

So, you’ve found popular and relevant keywords for your business. Great! Now, there’s just one other thing you have to look over, Keyword competition.

Competition is probably the most overlooked aspect when it comes to having a strong keyword foundation. The reason behind this is simple; it’s a lot of work. Right now, there are 2 ways you can look for how competitive a keyword really is:

  • You can do it manually. Meaning, that you can type in your keyword in Google and look at your competition. You can then go to a ranking website (free or paid) and search these websites that are ranked on the first page of Google. You can then easily identify how hard it will be to rank for a certain keyword. Now, if you see that Wikipedia or any other worldwide brand is on the first page, it’s going to be damn near impossible to rank against them. So you better stay clear for trying to rank for that the certain keyword.
  • The second way, which is an easier way but costs, is paying for a keyword tool. A keyword tool shows you the difficulty of a certain keyword and other stuff. Every paid tool is unique and different so choose wisely to get your money’s worth.

You’ve read about the Keyword Research Guide. Now it’s time to implement the steps!

The first step?

Leave a comment to let me know if you found this article to be helpful and what ways you’re going to upgrade your SEO!

Xander Hall
xander@heatherstone.com
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